artist

Črtomir Just

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Črtomir Just is a digital, 3D artist and designer working in Slovenia. Just explores companies who brand consumer goods with the word “gold” and literalizes the color in images of the products. In one work, a “Marlboro Gold” cigarette appears to float seamlessly with an impossibly solid cloud of golden smoke seeping out of it. Just exposes how companies use language to heighten the perceived luxury of a product when that language’s literal application is only possible in surreal, digitally manipulated images.

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Works

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