Children's Book Week Posters

Children’s Book Week began in 1919, and is now America’s longest-running reading campaign. The campaign was the brain-child of Franklin K. Matthiews, the librarian of the Boy Scouts of America, who had begun touring the USA to promote increased standards in children’s books since 1913.

It is organized by the charity “Every Child A Reader” which has the mission to generate a lifelong love of reading in children. Since 2014, the campaign has been able to host events in all 50 States. Children’s book Week ran in November until 2008.

The poster for 1950 is the work of Paul Rand, who would go on to design the logos for, amongst others, IBM, UPS, ABC, and NeXT.